I’m no stranger to this question. I grew up the baby in a big family & I’m now raising 5 kids of my own. I learned early on that you better have a quick comeback to that inquiry. For my brothers, that question is intended only to throw you off your game. So, like most things in love & war & big families, I used wit to outsmart my opponents.
Hunger Games analogies aside, this question looms large in the business world as well. It’s silence makes it all the more powerful. Successful communicators know that their reply must be prepared and focused.
See, the thing is...
if you’re talking to everyone, no one is listening.
So how do you know who you’re talking to? There isn’t an organization alive today that doesn’t have multiple target audiences plus many others that should be their customers plus everyone that influences those people’s decisions. Phew!
Let’s begin to map out the details. A few key points to keep in mind:
Now let’s figure out who these people are! This worksheet has some important questions to get you thinking about who you really are talking to.
Figuring out who you’re talking to (or should be) is the first step to any marketing attempt. Join us at any of our upcoming workshops where we will guide you through this worksheet & others.
Laurie Driggs Fontenot